Cookie Policy

What are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners.

How We Use Cookies

We use cookies and similar technologies for:

• Essential operation: Where needed for the site to work reliably (for example security, load balancing, or remembering basic display preferences). Our public marketing site uses very few first-party cookies of this kind.
• Analytics and product insight: We use Google Analytics 4 (GA4) to measure traffic, navigation, and engagement (such as pages viewed and approximate geography and device type). We use Microsoft Clarity to understand how visitors use the site (for example session recordings, heatmaps, and interaction patterns) so we can improve layout and content. These tools may set cookies or use storage on your device and send usage data to Google and Microsoft according to their respective policies.

We do not use cookies on this marketing site to show you personalised advertising, and we do not use them to remember account logins (sign-in happens on our separate application at app.viablepathway.net, which is covered by its own notices).

Managing Cookies

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can impact your user experience and parts of our website may no longer be fully accessible.

Most browsers allow you to refuse or accept cookies, delete cookies already set, or block third-party cookies. You can also set your browser to notify you when a site tries to store data on your device.

For Google Analytics, you can learn about Google's use of data when you use partner sites or apps in Google's partner policy, and install the Google Analytics Opt-out Browser Add-on if you wish. For Microsoft Clarity, see Microsoft's privacy statement and Clarity-specific documentation on Microsoft's site.

For more information about managing cookies, please refer to your browser's help documentation or visit www.allaboutcookies.org.

Third-Party Analytics Providers

When you load pages on viablepathway.net, your browser may contact third-party domains operated by our analytics suppliers. In particular:

• Google (GA4): Scripts and requests may be served from Google domains (including googletagmanager.com and google-analytics.com). Google processes information in line with its policies for Google Analytics and Google Marketing Platform where applicable.
• Microsoft Clarity: Scripts may be loaded from clarity.ms and related Microsoft infrastructure. Microsoft processes data in line with its privacy statement and Clarity product terms.

We do not sell your personal information for money. Analytics data is used to operate and improve our website and product messaging, not to run ad auctions on this site.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

If you have questions about our use of cookies, please contact us at info@viablepathway.net.