Your Climate Strategy Starts Here

Why our projections are the first step, not the last

Dr. Elliott More

8/20/20251 min read

There’s a misconception in sustainability planning that a set of GHG projections is the climate strategy. You hand over your data, someone crunches the numbers, and you get a PDF or spreadsheet with a neat line chart showing your emissions trajectory. Check that box ✅

But here’s the thing: projections are not the plan — they’re the launchpad.

At Viable Pathway, we’ve designed our platform to give you those projections instantly and transparently. No 3-month consultant lead time. No $150k invoice for generic charts. You upload your data, we apply the relevant assumptions, and you get a robust set of projections that account for uncertainty.

That’s 80% of the work done in minutes.

But the real magic happens in the other 20% — the human part. That’s when you (and if you're blessed with others in a sustainability team), operational managers, and strategic advisors can interrogate:

  • Which assumptions are most likely for our operations?

  • Where do we have the most leverage to bend the curve?

  • How are our internal actions affected by external trends?

  • What’s the ROI on our carbon reduction initiatives and which should we prioritise?

With this starting point in place, you can iterate faster, test scenarios, and focus your budget where it drives the biggest return — whether that’s in efficiency gains, risk mitigation, or brand value.

The projections also give you a credible baseline for talking to your CFO and board. And here’s where it matters most: there’s far less risk of the net-zero target being thrown out when you can open a live model in the meeting, tweak the assumptions together, and instantly see the impact — instead of asking a consultant to update the data and waiting another month.

We think of it like this:

  • Without projections, you’re guessing where to steer the ship.

  • With projections, you’re navigating with a map — and updating your course in real time as new information comes in.

So the question isn’t “Are the projections perfect?” (they won’t be — no model is). The question is: Will you use them as the foundation for a personalised climate strategy that works for your business?

Your journey to net zero starts with a clear view of where you are and where you’re heading. That’s what we give you. The rest is where your strategy — and your competitive advantage — is built.